“We Can Do It!” Coffee Mug
- 12 ounce ceramic coffee mug
- Made in the USA
- Wide rim tapers to small mug base
A cup of your favorite coffee in this handsome “We Can Do It!” mug is just what you need to power through the rest of your day.
Need a Rosie the Riveter plush for your cubicle at work? We’ve got you covered!
About “We Can Do It!”
The iconic “We Can Do It!” poster was created by J. Howard Miller for the Westinghouse Electric Corporation. It was designed to help improve employee morale within their factories and was only shown for a short time. Ironically, the Federal Government’s Office of War Information did not use “We Can Do It!” in their advertising campaign to sell the war.
During World War II, most Americans would have never seen it. 1940s Americans were much more likely to have seen Norman Rockwell’s Rosie the Riveter painting which adorned the May 29, 1943 cover of The Saturday Evening Post. That same year there was even a “Rosie the Riveter” song released that gained popularity.
The iconic Miller “We Can Do It!” image was rediscovered in the 1980s. It wouldn’t be until the 1990s, during 50th anniversary WWII commemoration that the popularity of the “We Can Do It!” really took off
About the Wisconsin Veterans Museum
Thank you for visiting the Wisconsin Veterans Museum website. We tell the stories of Wisconsinites who have served their country since the Civil War. Since 2013 the WVM has been a proud Smithsonian Affiliate. In addition to award-winning exhibits and in-person events, the Wisconsin Veterans Museum has a strong online presence. With Facebook posts and virtual programming, the Museum can reach a far broader audience than ever before. Of course, nothing takes the place of seeing the exhibits yourself first-hand at the Museum. We’re located 30 West Mifflin Street in downtown Madison, Wisconsin. We look forward to seeing you there soon!
Our mission is simple: To acknowledge, commemorate, and affirm the role of Wisconsin veterans in the United States of America’s military past and present. The WVM is an educational activity of the Wisconsin Department of Veterans Affairs. All purchases, both here online and in-person help us to fulfill our mission. Thank you.
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