Operation Coffee

The Caregiver Blend (Ground):

About Operation Coffee

Start the conversation with a quality cup of coffee…
By founding Operation Coffee, Wisconsin veteran Sam Floyd (USMC) has truly found his mission. At first, after returning home in 2005 from a tour in Afghanistan, Floyd struggled to adjust to civilian life. Like many veterans navigating their post-military careers, he fought a battle for his mental health and at one point, contemplated taking his own life. Because of his experiences overseas, Floyd felt alienated from his friends and loved ones. Therefore, he knew that in order to find happiness at home, rediscovering and pursuing a passion would be essential. That passion? Coffee.

Since Sam had had many impactful conversations over a cup of joe, he decided coffee itself would be his passion. These conversations became the seed for the blossoming idea that would save Floyd’s life — and potentially the lives of other veterans facing the same post-combat mental health challenges.

From the back of the package

A Hero’s Story 

“Never in a million years could I, when only 28 years old, have imagined the extent of the ramifications of sending my husband off to war in Iraq. His return home brought more than the horrendous physical wounds of combat. He came home with unseen emotional and psychological wounds, later diagnosed as PTSD and TBI. Life has thrown me many dark moments while learning how to be a wife and primary caregiver to someone with these battle scars. Learning to cope and raise a family, while juggling the symptoms and norms of my husband’s disabilities have been extremely challenging. Yet, there are moments of reward and validation.

Coffee has been my saving grace. Gathering with other wives/caregivers over coffee sharing daily struggles, life experiences and small successes furthers the bond that we will forever hold. Relaxing and enjoying good, deep and meaningful conversation with those who understand exactly what I’m going through is priceless; with those who know just how overwhelming and stressful it can be. Gathering around coffee gives me joy, peace and time dedicated to me and my mental health. 

-Joey Caswell, U.S. Army Wife/Caregiver 

About Us

Thank you for visiting the Wisconsin Veterans Museum website! Since 2013 the WVM has been a proud Smithsonian Affiliate. In addition to award-winning exhibits and in-person events, the Wisconsin Veterans Museum has a strong online presence. Since 1993, the Museum has been located on Capitol Square in downtown Madison, Wisconsin. Prior to that time, the Museum was housed in a small room within the State Capitol building itself. 

With Facebook posts and virtual programming, the Museum is able to reach a far broader audience than ever before. Our mission is simple: To acknowledge, commemorate, and affirm the role of Wisconsin veterans in the United States of America’s military past and present. The WVM is an educational activity of the Wisconsin Department of Veterans Affairs whose webpage can be found here. All purchases, both here online and in-person help us to fulfill our mission. Thank you. 

 In addition to coffee, we also sell tea from a veteran-owned company. Click here! https://store.wisvetsmuseum.com/product-category/rations/